Writing a campaign that gets replies
A WhatsApp message is not an email or a billboard — it lands in the same place as messages from friends. Writing for that context is what earns a reply.
Open like a person
Lead with something useful and human, not a marketing headline. Personalise where you can — a name, a recent order — because relevance is what stops a message feeling like spam.
Make one clear ask
Every campaign should ask for exactly one thing: reply YES, tap a link, claim an offer. One clear call to action outperforms three competing ones every time.
Respect the inbox
Send when it suits the customer, not just you, and never so often that you wear out your welcome. Always make opting out easy — a list that trusts you is worth far more than one more send.
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Keep reading
- Getting startedBeginner · 6 min
Getting started with SmartEngage
From sign-up to your first campaign in three steps — everything you need to begin.
Read guide - ContactsBeginner · 5 min
Importing your contacts
Bring your audience in from a spreadsheet or a tool you already use — cleanly.
Read guide - SafetyIntermediate · 6 min
Keeping your number healthy
Quality rating, opt-outs and pacing — the habits that keep you sending for the long run.
Read guide