Legal
Privacy Policy
Your data is the most valuable asset your business owns, and this policy explains plainly what we collect, why, and the control you keep over it. SmartEngage is built around South Africa's POPIA and Nigeria's NDPA, and Meta's own rules on customer data.
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1. Who we are
SmartEngage provides bulk WhatsApp marketing through the official WhatsApp Cloud API as an Official Facebook Tech Provider. For the personal information we handle on our own account — your account details — we act as the controller. For the contacts you upload and message, we act as your processor, on your instructions, under our Data Processing Terms.
2. What we collect
We collect only what the service needs:
- Account information — your name, company name, website, email address and WhatsApp number.
- Contact data you upload — the phone numbers and fields you import to run campaigns.
- Campaign and delivery data — the messages you send and their delivery status.
- Technical data — basic log and device information needed to operate and secure the service.
3. How we use it
We use your information to provide and secure the service, to send the one-time codes that sign you in, to deliver your campaigns and report on them, to provide support, and to meet our legal obligations.
We do not sell, rent or share your contact list with anyone, and we do not use your contacts to train any model or for our own marketing. They are yours.
4. Our lawful basis
We process your account data to perform our contract with you and for our legitimate interest in running the service. We process the contacts you upload solely on your instructions as your processor — you are responsible for having a lawful basis and the necessary consent to contact those people.
5. How we protect it
Uploads travel over TLS and are stored encrypted at rest. Access is scoped to your account, and nobody at SmartEngage browses your contacts for insight. We apply access controls, monitoring and the other safeguards appropriate to the sensitivity of the data.
6. Who we share it with
We share information only where necessary to run the service: with Meta, to deliver your WhatsApp messages through the Cloud API; with the infrastructure and processing providers who host the service under equivalent data-protection obligations; and where we are required to by law.
7. How long we keep it
We keep your data for as long as your account is active, and for as long afterwards as we need to meet legal, accounting or reporting obligations. You can delete your contacts and campaign data at any time, and closing your account removes your data on the timeline set out in our Data Processing Terms.
8. Your rights
Subject to applicable law, you can access, correct, export or delete your personal information, and object to or restrict certain processing. You can export everything you have uploaded, and delete it for good, from your account — no retention hold and no exit fee.
To exercise any right, contact us at support@smartengage.tech.
9. International transfers
Delivering WhatsApp messages and hosting the service may involve transferring data across borders. Where that happens, we rely on appropriate safeguards so your data keeps an equivalent level of protection.
10. Contact us
Questions about this policy, or about how your data is handled, can be sent to support@smartengage.tech.
Questions about this policy?
We keep our policies in plain language. If anything here is unclear, we are happy to explain it.