Growth8 min read
Growing a WhatsApp list that people actually want to be on
A list of 50,000 people who ignore you is worth less than 5,000 who read every message. Fourteen ways to grow a WhatsApp audience that wants to hear from you.
Read articleBlog
WhatsApp marketing, done right
Practical advice on sending safely, pricing honestly and getting more from every campaign — written for businesses across Africa.
Product7 min readSouth Africa and Nigeria can now do WhatsApp marketing from their own number
The restriction that pushed both markets onto second numbers and unofficial senders has been lifted. Here is what changed and what it means for your business.
Read article
Deliverability8 min readHow to send bulk WhatsApp messages without getting your number banned
Bans almost always come down to a few avoidable mistakes. Here is what actually protects your number when you send at scale.
Read article
Pricing7 min readWhy we add zero markup to your official WhatsApp charges
Most platforms take a cut of every message. We don't. Here is the thinking behind honest, no-markup pricing.
Read article
Analytics8 min readReading your WhatsApp campaign analytics: what actually matters
Delivery, read and reply rates each tell you something different. Here is how to use them to send better next time.
Read article
Templates8 min readWhatsApp message templates explained: categories, approval and cost
Marketing, utility, authentication — the template category decides what you can send and what it costs. Here is how to use them well.
Read article
Strategy8 min readWhatsApp vs SMS for African businesses: an honest comparison
SMS still has its place, but for reach and replies in Africa, WhatsApp is hard to beat. Here is a straight comparison.
Read article
Timing8 min readThe best time to send your WhatsApp campaigns
Send time quietly shapes your open and reply rates. Here is how to find the window that works for your audience.
Read article
Conversion9 min readTurning WhatsApp replies into sales
A reply is where the sale starts. Here is how to turn WhatsApp conversations into revenue without being pushy.
Read article