Keeping your number healthy
Sending safely is a habit, not a one-time setting. A few practices keep your number’s quality high so you can keep reaching your customers.
Watch your quality rating
WhatsApp assigns your number a quality rating based on how recipients react. Blocks and reports pull it down; relevant, wanted messages keep it up. Treat a dip as an early warning, not a verdict.
Honour opt-outs instantly
When someone asks to stop, stop — immediately and everywhere. Continuing to message someone who opted out is the fastest route to reports, and reports are what put a number at risk.
Let pacing do its job
Anti-ban delivery paces your sends to protect account quality. Resist the urge to force everything out at once — steady, well-paced sending to a list that wants your messages is what keeps a number healthy for years.
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Keep reading
- Getting startedBeginner · 6 min
Getting started with SmartEngage
From sign-up to your first campaign in three steps — everything you need to begin.
Read guide - ContactsBeginner · 5 min
Importing your contacts
Bring your audience in from a spreadsheet or a tool you already use — cleanly.
Read guide - CampaignsIntermediate · 7 min
Writing a campaign that gets replies
WhatsApp is a conversation. Write for it and your reply rates follow.
Read guide